Research on 3OH!3

I had recently been to a concert of 3OH!3's and so knew what their stage prescence was like, if we were going to simulate any live performances within our final music video. They were extremely lively and never stood in one spot. One thing which I noticed they are also very keen in is keeping the audience involved, even though the audience are obviously their they weren't just ignoring us which makes it a fun performance and not a boring one. They weren't taking themselves too seriously and were often making fun out of one an other on stage, and this is shown within music videos which they had done as they never do really take themselves that seriously.

http://www.3oh3music.com/

http://www.youtube.com/watch?v=dvf--10EYXw - Starstruk - 3OH!3

http://www.youtube.com/watch?v=mdB3Oyd5HtU - Don't Trust Me - 3OH!3

In this video it is them creating a scenario of them being the last male models alive on the planet. Obviously this scenario isn't realistic, however, as we as an audience know this and they are aware that we do they are very much playing on that fact. They are allowing there fantasies and dreams along with the lyrics that they have explore and make such interesting videos.

They are almost taking the 'micky' out of the press and the way in which celebrities are and act with the scenes in which they are being photographed, as it is all very extravagont and over the top. However throughout the video they are always lip synced so nothing is out of sync. The edits are all on time, for example when the taller singer (Nat) is in a barbaric video shoot and comes to the camera going to hit it, it changes to a different scene which is all being in sync with the music to make the music video flow.

When looking at what 3OH!3 were like as a band this was very helpful.

All in all when thinking about creating a music video, you need to have a real flow for the audience to be able to understand what it is happening. However, every now and then the fluidity needs to be broken, saying this it is a contridiction to what I said but the main point of a music video is to remember that it is a MUSIC VIDEO and that the audience should be focussing on the music behind it as that is what they are trying to sell to you.