Planning

Better Than Revenge

Actors/Extra's

Lead: Emma Langschied
"Bitch": Amy Rushmer
Guy: Rhys Lloyd
Extras: Kelsie Bagshaw
Sunil Bedi
Sophie Grayling

Locations

- My bedroom
- Emma's bedroom
- Field
- Taxi

** WE NEED TO KEEP ALL OF THIS IN MIND!! **

Taylor Swift

The images that I have incorporated into this collage of Taylor Swift are all showing different aspects of her as an artist, and in the way in which she markets herself to her target audience.

The top row are images which are from different music videos; the middle image is from Lovestory, and the image on the far right is from the music video Tear drops on my guitar. I put images from music videos on this collage, as that is what we will be making, and so having some ideas of the mise-en-scene and costume which she wears as well as how she has her hair will help encourage ideas for our group.

The images in the middle row are from different album covers and different single covers. As for our artist and song we need to construct an album cover, I thought that it would be best to see what kinds of album she has used an artist, they are all very simplistic and just showing the real innocence and naturalness of her as an artist and a person.

The images on the bottom row are from different magazine covers that she has been involved with. I thought that it would be best to have different album covers incorporated with her image collage as it is showing how she really markets herself. It is showing which sort of magazines she is willing to be a part of of, for example 'Rolling Stones' is a good one to go to, for any musician to be a part of, as well as younger magazine audiences such as 'Sugar' and 'Seventeen'. Taylor Swift is an artist who definitely knows where target audience lies and where she is best to promote herself, and to even be able to gain more fans.

Taylor Swift's official website

http://www.taylorswift.com/

iTune's

I can remember from a few years ago when Taylor was first starting out as an artist, on iTune's I was able to download one of her songs for free, it was called Fifteen. For a starting out artist it is an extremely clever way of advertising themself. If you like the song as a potential audience member, you are very likely to go out and buy an album or keep downloading her songs as it is something that you would listen too.



As I went onto the iTune's online download store, I searched for Taylor Swift and there was a lot for a potential customer to buy. Also in the bottom left of the page I was on (as you can see from the above picture) it said that one of her songs was an iTune's essential.

Taylor Swift - Thug Story

http://www.youtube.com/watch?v=9DFMbLKEjaI&feature=related (The actual video)



Country cutie Taylor Swift's collaboration with rap artist T-Pain - 'Thug Story' - was a highlight of the 2009 CMT Music Awards on Tuesday, June 16. Photo Credit: Jeff Vespa/The Recording Academy/Wireimage / Splash News
June 17, 2009, (Sawf News) - Country cutie Taylor Swift's collaboration with rap artist T-Pain - Thug Story - was a highlight of the 2009 CMT Music Awards on Tuesday, June 16.

The parody on Swift's Love Story is directed by Peter Zavadil.
- http://www.sawfnews.com/entertainment/58501.aspx

This video was purposely made to be played during the CMT Music Awards in 2009. This video is showing the versatility (even if it isn't at it's best) of Taylor as an artist. It helps to show her as a likeable character, and someone who isn't afraid of a challenge or something new.

By Taylor joining T-Pain in this little parody music video it helps to show another way of her advertising herself, even if it isn't for recognition of what she is normally known for.

Film and Tv Career



Taylor Swift hasn't just limited herself to a music career, she has goals and it seems that she is very much so achieving it. She has been in a few films and also been in a few television programmes, this again is helping to show people her versatility and all at such a young age.

OVERALL

From all of this research it seems that Taylor Swift is the kind of singer which as a group we are very much going to want to be doing a music video for.

Taylor Swift - Better Than Revenge

OUR NEW SONG

:D

Better Than Revenge - Analysed by our group to how we want it to be

New Song

As I had a very important deadline to keep, I wasn't involved too much in picking the next song that was chosen. But both Emma and Sophie looked through various female artists such as:

- Ke$ha
- Amy Studt
- Pink
- Avril Lavigne
- Lady Gaga
- Taylor Swift

After they had looked through them all, and were left with a couple of songs to choose between they sort my help. As I listened to them I too was stuck on what song would be better for us to do our video too, however we all came to a mutual decission that Taylor Swift - Better Than Revenge would be the best thing for us to choose.

We all felt that the song was very easy to come up with ideas of what we could do with it, as well as being able to rely on ourselves which wasn't possible with the other song we had choosen. The song has a very clear beat and lyric choice which will allow us to come with a good narrative story. As I had to carry on with revision, they were coming up with ideas however as soon as it is over I'm sure that I will be able to think of things that will help make this video amazing.

Change of Song

As we were all thinking about making the story boards for Deja Vu we soon realised how difficult it might be for us to do. We all suddenly started expressing our own doubts about the making of it.

We realised that we would have to rely on other people throughout the whole of the making of it, as our group is girls and the singers voices on the song are male it would have been a lot to ask of other people.

We were also realising that many of the kinds of places we would want to film would be unrealistic, as we would need a club kind of scene and nearly all of us at the time were under age so we couldn't just go filming in a club. We also didn't have use to a taxi either.

Overall Deja Vu was just coming up with problem after problem and we decided that the hassle just wasn't worth the energy.

Now we are all planning on listening to FEMALE artists as it is clearly going to be more suitable when picking our next and final song. So that is our homework for the next lesson.

Research on 3OH!3

I had recently been to a concert of 3OH!3's and so knew what their stage prescence was like, if we were going to simulate any live performances within our final music video. They were extremely lively and never stood in one spot. One thing which I noticed they are also very keen in is keeping the audience involved, even though the audience are obviously their they weren't just ignoring us which makes it a fun performance and not a boring one. They weren't taking themselves too seriously and were often making fun out of one an other on stage, and this is shown within music videos which they had done as they never do really take themselves that seriously.

http://www.3oh3music.com/

http://www.youtube.com/watch?v=dvf--10EYXw - Starstruk - 3OH!3

http://www.youtube.com/watch?v=mdB3Oyd5HtU - Don't Trust Me - 3OH!3

In this video it is them creating a scenario of them being the last male models alive on the planet. Obviously this scenario isn't realistic, however, as we as an audience know this and they are aware that we do they are very much playing on that fact. They are allowing there fantasies and dreams along with the lyrics that they have explore and make such interesting videos.

They are almost taking the 'micky' out of the press and the way in which celebrities are and act with the scenes in which they are being photographed, as it is all very extravagont and over the top. However throughout the video they are always lip synced so nothing is out of sync. The edits are all on time, for example when the taller singer (Nat) is in a barbaric video shoot and comes to the camera going to hit it, it changes to a different scene which is all being in sync with the music to make the music video flow.

When looking at what 3OH!3 were like as a band this was very helpful.

All in all when thinking about creating a music video, you need to have a real flow for the audience to be able to understand what it is happening. However, every now and then the fluidity needs to be broken, saying this it is a contridiction to what I said but the main point of a music video is to remember that it is a MUSIC VIDEO and that the audience should be focussing on the music behind it as that is what they are trying to sell to you.

3OH!3

As a group we felt that this song Deja Vu would be best to use for our music video. As we had all listened to it we were all coming up with many different kind of ideas which we could film.

This song gave us all clear views of what we would be able to create. For example when it talks about a bar tender we were kind of invisaging a point of view shot from the bartender looking at the person singing, and it being quite an intimate kind of shot. Also when it talks about the taxi scene, then we would use a camera both outside a car looking in at the passenger, and a camera within the car looking at the singer as though it was looking from the drivers seat to the singer.

As all of our ideas were flowing we were finding it more and more exciting and thought that it would all work out really well. As you do when your planning and getting excited we thought it would lead to A* quality material.