Friday, 1 October 2010

Music Videos - Carol Vernallis

Vernallis who is a media theorist has said that, "the editing in a music video works hard to ensure that no single element (the narrative, the setting, the performance, the star, the lyrics, the song) gains the upper hand". This is something that I will have to keep in mind when I come to start my music video.

The music videos which I have analysed have a number of short scenes or edits with consistantly quick cuts; this notion is also explored by Vernallis who states, "edits in music video are far more frequent than in film". Within music videos there is a massive responsibility on editing, the editing has to be able to convey the narrative, so therefore you do not want to over do anything.

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