Media Terminology

Jump Cuts - When the camera angle remains static but there's an edit/cut in the filming. Music videos use jump cuts for the effects.
- Jump cuts in a music video make you concious that you are supposed to be listening to the music, rather than so much attention on the video.
- Frequently used to 'jar' the audience to catch them by suprise
- They don't use it much in film because it would break the realism

30 degree rule - Can't be more than 30 degrees, because 30 degrees or more is a jump cut.

180 degree rule - The audience have a certain position to orientate the audience, breaking the 180 degree rule will therefore disorientate the audience.

Graphic Match - Where it focuses on something, and then it will take you to the next shot with a similar colour or shape, this is often used in music videos to help create fluidity between links.

Match on Action - You show the same action but with different people doing it, which creates the idea of ongoing action.

Low Angled Shots - These type of shots are used more in music videos than in films, in a music video it often creates the effect that you are a part of the audience.

Intertextuality - This is when one media text will make an explicit reference to another media text.

Parrallel Sound - sound that matches what you are looking at, (happy music/happy film)

Contrapuntal - When the music doesn't match what you are seeing.

Foley sound - Sound track is added after filming, but might be used as though it is diegetic.