- These videos follow a formula
- The codes are very obvious and well established
- The codes are typical
- They adhere to the expectations of the audience
Original...
- These videos try to suprise or shock the audience
- They use striking imagery to engage the audience
- They avoid a formulaic approach
10 Things you would expect from an R&B video..
- Big/over the top jewellery
- Hats
- Ladies (with not a lot on)
- Muscles
- Cars
- Dance routines
- Designer labels
- Sunglasses
- Fade edits/the cheese factor
- Bedroom - black satin sheets and animal prints
- Very quick edits in time with the music
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